Retin A Breaking Out, Dorset small business marketing through writers, writing, blogs, blogging and bloggers is the subject of today’s discussion.
This topic was prompted by a chat I had yesterday with a very unhappy estate agent who was desperate to find a way of increasing his small business sales.
No, I’m not trying to sell my house, thank goodness - and, certainly, I feel very sad for those who are forced to sell their houses in these turbulent times.
Instead, I’m talking generally about small business marketing. This is a subject fraught with difficult at the best of times and the Internet, which has been much heralded as an easier and lower cost way of setting up business and making sales, often merely turns out to be just another way of spending promotional money with little return.
So I thought today I would talk about free blogs and blogging as a way of promoting your small (or large) business, 30mg Retin A Breaking Out, whether in the beautiful English county of Dorset or elsewhere in the UK.
Quite simply, if your customers are likely to be looking for your service or product on the Internet, adding a blog to your web site - or even as your web site - is a very sound and low cost, possibly no cost, strategy, Retin A Breaking Out canada. Each day that you write more about your business or matters of interest connected with your business, you are sending a little sales emissary off into cyberspace that could bring customers back to your site … and then more … and then more.
Blogs are really cheap to set up and require little expertise to update. They were designed to be used by just about anybody to put content online specifically avoiding the need to pay geeks loads of money. 150mg Retin A Breaking Out, If you can use a word processor (write a letter on your computer), you are probably able to handle a blog.
Need proof. Go to Blogger.com or WordPress.com and sign up for a free one, Retin A Breaking Out. Both systems provide free web space with their free blog which makes using them even easier. Once convinced, you can always move to a paid blogging host which has some advantages.
That’s all there is to it, 500mg Retin A Breaking Out. Try putting up a post each weekday talking about some aspect of your business that potential customers might find interesting.
Just chat. Imagine you are in your shop, hotel, Retin A Breaking Out coupon, sales room or even the pub and you are talking about your business. It doesn’t have to be intense and perhaps you shouldn’t overtly sell - although that’s not a cast-iron rule.
Your main aim is to build a relationship with your potential customer so in the future they would probably prefer to come to you when they want to buy rather than go to somebody else who is an unknown quantity - or perhaps they might mention you to their friend who could also come to you and buy.
Retin A Breaking Out, OK, now I’m going to talk about a few problems - well one big one, really
The problem is that not everybody finds writing easy. It’s not so much a matter of putting words together like in a business letter, the difficulty more often lies in creatively thinking up a new subject each day and then being motivated enough to put it down in writing.
However, there are ways around this problem. Perhaps your wife, 50mg Retin A Breaking Out, your husband, your friend or someone you know really well would be willing to help. They might already consider themselves an amateur writer or might be willing to give it a go and subsequently find they have a hitherto undiscovered talent.
Of course, 250mg Retin A Breaking Out, you might be able to find a local writer who is willing to keep the blog for your business for a modest sum. Writers, whether they consider themselves professional or not, are usually fairly poverty stricken so their assistance may come reasonably cheaply.
How soon should you see results. This depends on lots of things.
If there is no market for your service or product, it doesn’t matter how many people you tell, you still won’t make sales, Retin A Breaking Out. The aforementioned estate agent is currently proof of that.
If the words you put in the title and body of your daily posts are not words that people are using in their searches, 200mg Retin A Breaking Out, keeping a blog won’t help sell your products or service either.
If you are in competition with many other people who are expertly using online marketing to sell their products, you could find yourself at the end of a long search engine list with perhaps nobody reading your daily writings. As with any business tool, 1000mg Retin A Breaking Out, the expertise of the user can make a difference.
However, if you are a wonderful small cafe, hotel, pub or restaurant that people just don’t know is there, your blog may be the best way to tell them, 100mg Retin A Breaking Out. Make sure your geographical location is included in each post and the words ‘what’s on’ or ‘things to do’ or ‘places to go’ and customers could come streaming to your door.
That’s it. I hope it helps. When you have got your Dorset blog going, come along here and tell me about it and I will add a few words on this blog telling people about yours. Maybe you might do the same for me. It costs nothing and helps the world go around
Bye for now
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